Let’s Break It Down…
The Best Nicotine Pouch Brands, Tested & Ranked
Nicotine pouches are a multi-billion dollar industry. For this reason there’s a lot of players in the space from big names like ZYN and VELO to smaller, boutique brands like ALP. If you’re new to nicotine pouches and want to know a good place to start, here’s all the best Nicotine pouch brands we’ve tested in the last 12 months…
Editor’s Pick For 2025
- Alp Nicotine Pouches
- Best For: Price, Bulk Deals, Flavor & Mouth-Feel
- My Favorite Flavor: Mountain Wintergreen
- Users’ Favorite Flavor: Chilled Mint
Trending Nicotine Pouch Brands
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ALP Nicotine Pouches
If you’re sick of weak flavors, dry pouches, or overpriced tins, ALP might be your new daily driver. I’ve tested everything under the sun, and ALP is the one brand I keep coming back to.
Key Specs & Features
Nicotine Strength: 3mg, 6mg, 9mg
Pouch Size: Slim
Flavors: Mint, Coffee, Berry, Fruit
Market Position: Budget-friendly US brand
Similar To: Zyn, Rogue, Grizzly
Can Size: 20
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On! Nicotine Pouches
On! isn’t the flashiest pouch brand. But it’s reliable, well-made, and comes with more flavor options than most of its competitors. The smaller pouch size makes it easy to use discreetly, and the comfort level is high, especially with the On! Plus line.
Key Specs & Features
Nicotine Strength: 3mg, 6mg, 9mg
Pouch Size: Mini, Slim
Flavors: Mint, Berry, Coffee, Citrus, Lemon, Spearmint
Market Position: Entry-level, discreet
Similar To: Zyn, Velo, Rogue, Grizzly
Can Size: 20–24
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Zyn Nicotine Pouches
If you want a pouch that just works, no weird flavors, no surprise burn, no messy leakage, ZYN is your brand. You’ll pay a bit more, but you’re getting predictable quality, great packaging, and wide strength variety.
Key Specs & Features
Nicotine Strength: 1.5mg, 3mg, 6mg, 9mg (region dependent)
Pouch Size: Mini, Slim
Flavors: Cool Mint, Citrus, Cinnamon, Coffee, Wintergreen, Peppermint, Berry
Market Position: Global market leader
Similar To: On!, Velo, Rogue, Grizzly, Shiro
Can Size: 15–20
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Rogue Nicotine Pouches
Rogue Nicotine Pouches are reliable, comfortable, and flavorful enough to stay in your rotation. They don’t chase trends or overload you with options. What they do offer is a well-made, mid-strength pouch that performs consistently and doesn’t disappoint.
Key Specs & Features
Nicotine Strength: 3mg, 6mg
Pouch Size: Slim
Flavors: Mint, Wintergreen, Fruit, Honey Lemon, Apple, Mango, Berry, Cinnamon, Unflavored
Market Position: Premium, US innovator
Similar To: Zyn, Velo, On!, Grizzly
Can Size: 20
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Velo Nicotine Pouches
VELO isn’t cheap, and it doesn’t try to be. But it’s one of the most consistent, best-made pouch brands available right now. Between the wide range of flavors, real strength variety, and soft pouch design, it’s hard to find many faults.
Key Specs & Features
Nicotine Strength: 4mg–17mg
Pouch Size: Mini, Slim
Flavors: Peppermint, Spearmint, Berry, Fruit, Citrus, Elderflower, Mango, Grapefruit
Market Position: Global competitor to Zyn
Similar To: Zyn, On!, Rogue, Grizzly
Can Size: 20–24
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Grizzly Nicotine Pouches
If you’re switching from dip, or you just want a strong, no-frills pouch that doesn’t cost much, Grizzly has some appeal. But if you care about flavor, pouch quality, or overall polish, there are better options.
Key Specs & Features
Nicotine Strength: 6mg, 7mg, 9mg, 12mg, 15mg
Pouch Size: Slim
Flavors: Wintergreen, Mint, Fruity/Southern, Original/Unflavored
Market Position: Rugged US heritage brand
Similar To: Zyn, Rogue, Velo, On!
Can Size: 20
Nicotine Pouch Buying Advice, Best Practices & Commonly Asked Questions

What are nicotine pouches?
Nicotine pouches are small, all-white pouches placed under your lip to deliver nicotine without tobacco leaf, smoke, or spit. Popular brands include ZYN, ALP and VELO.
They taste pretty good in most cases, though some people really cannot stomach them. The upshot is that they’re relatively inexpensive to try (less than five bucks per tin), so even if they’re not for you, it’s not like you spent a tonne of money on them.
What ingredients are in nicotine pouches?

Most nicotine pouches contain pharmaceutical-grade nicotine (either synthetic or tobacco-derived), plant-based fibers, food-grade flavorings, and sweeteners. No tobacco leaf is used, making them tobacco-free. This is how they differ from Snus.
Because no tobacco is used in them, nicotine pouches (especially in the USA) are viewed in a much better light than, say, vape devices. RFK Junior is a confirmed nicotine pouch user; he uses Alp Nicotine Pouches.
Are nicotine pouches tobacco-free?
Yes. All major brands use nicotine without tobacco plant material; from VELO to ALP to ZYN. You will not find any tobacco products inside these pouches. If you want the real-deal, you’ll need to use Snus and find a good-quality importer.
Although keep in mind that Snus is completely illegal in the UK, although there’s no criminal prosecution for personal use, and while it isn’t illegal in the USA it is heavily restricted.
How do nicotine pouches work?
You place a pouch under your lip. Nicotine and flavor are absorbed through your gums into your bloodstream, usually within minutes. No chewing, spitting, or smoking required. This means you can use them pretty much anywhere, from planes to trains and even at work and in meetings.
In this respect, nicotine pouches are more like nicotine toothpicks; they’re an NRT that doesn’t require you to inhale anything into your lungs. And this makes them both great options for getting rid of the physical habit of vaping and/or smoking.
How do I use a nicotine pouch?
Nicotine Pouches are super-simple to use, although it might take a few days for you to get used to the sensation of having one inside your mouth. There’s a tingle and slight burn as it activates, but the burn / tingle (for most people, myself included) is pleasant and not uncomfortable.
Here’s how to correctly insert a nicotine pouch in your mouth:
– Take one pouch from the can
– Place it under your upper lip
– Leave it in place while it releases nicotine and flavor
– Remove and dispose of it when done
How long should I leave a nicotine pouch in my mouth?
Most users keep a pouch in for 20 to 60 minutes, depending on the brand. Dry pouches like ZYN last 20–30 minutes, while moist pouches like VELO and Rogue can go 45+ minutes.
What nicotine strengths are available and how do I choose the right one?
Strengths range from light (2–4mg) up to extra strong (15–17mg). If you’re brand new to them, start low. Nicotine pouches with higher nicotine content do have quite a kick.
Nicotine Pouch Strength Guide
– Beginners: 2–4mg (e.g., On! 3mg or ZYN 3mg)
– Regular users: 6–9mg (Alp 6mg, ZYN 6mg, Rogue 6mg)
– Heavy users/ex-dippers: 12–17mg (VELO 17mg, Grizzly 15mg, ZYN 13.5mg)
If you need more advice on getting started with nicotine pouches, please check out my nicotine pouch 101 guide. It covers literally everything you need to know.
Are nicotine pouches safe? What are the health risks?
Nicotine pouches are less harmful than smoking or dipping because they contain no tobacco leaf, tar, or combustion.
They’re still super-addictive, though, so only use them in the context of a NRT like when you’re trying to quit smoking or cut down on your vaping.
Risks still include nicotine addiction, gum irritation, and potential cardiovascular effects.
What are the possible side effects of using nicotine pouches?
Long term use of nicotine pouches can cause side effects, including gum soreness, dry mouth, throat irritation, hiccups, and in rare cases, stomach upset. Sensitivity varies by user and pouch strength.
Can I chew or swallow nicotine pouches?
You should NEVER chew or swallow nicotine pouches. The chemicals inside them are not designed to be ingested. To use them correctly, place under your lip and dispose of it after use. If you do swallow one, get yourself to a doctor ASAP.
Do nicotine pouches stain teeth?
Because they’re tobacco-free and all-white, they’re far less likely to stain than dip or smoking. Long-term heavy use may still cause mild gum or enamel issues.
What flavors and brands are recommended for beginners?
– Alp Mountain Wintergreen – smooth and long-lasting
– ZYN Cool Mint – classic and clean
– On! – unique, not mint-based
– Rogue Mango – flavorful but balanced
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