We tested hundreds of products every year. As more and more brands enter the market, it’s hard to find the ones that are truly exceptional. That’s why we created The Recommended Brand Index 📈
We've burned through hundreds of these over 18 months, and the math is simple: if you're an experienced user tired of stacking 6mg pouches to feel anything, FRE's 9-12mg range is exactly what the US market has been missing
Trending Product 🔥 100-Pouch Pack / 5x Tin Pack
The VapeBeat Recommended Brand Index is a curated list of the best companies in the industry. We cover everything from pod vapes and high end hardware to nicotine pouches.
We don’t just list every brand that exists. We only include companies that earn a spot through consistent performance.
This index acts as a filter to help you find gear and pouches that actually work. It saves you from wasting money on “vaporware” or brands that disappear after a month.
If you run a brand and want to be part of our index, you need to understand one thing: we don’t sell spots. Our Index is an editorial resource.
You cannot pay to be “Recommended.”
To get listed, your products have to pass through our testing lab and earn a high rating from our reviewers. We look for quality, reliability, and value. Get in touch if you’d like to be considered.
If your gear or pouches don’t meet our standards, they won’t make the list.
We look for brands that offer more than just a cool logo. Every name in this index goes through a strict vetting process.
We test for weeks: We use these products like you do. We carry them in our pockets. We take them on long drives. We see how they handle real daily use.
We check the tech: We look at build quality and coil life. If a pod leaks or a pouch loses flavor in five minutes, the brand doesn’t make the cut.
We audit the business: We check if the brand follows safety rules like PMTA or TPD. We look at where they make their products and if they use high quality ingredients.
Our team of experts reviews each brand based on three simple pillars.
Reliability: Does the product work every time you pick it up?
Innovation: Is the brand actually making things better, or just copying someone else?
Value: Are you getting a fair deal for the price you pay?
The vape and nicotine market is huge and messy. New brands pop up every day. Many of them use cheap parts and poor quality control.
We act as an industry watchdog.
We track these companies over the long term. If a brand starts cutting corners, we update their status in the index.
You get the facts so you can buy with confidence. We do the research so you don’t have to
To get featured in the VapeBeat Recommended Brand Index, your brand must pass our internal testing phase.
We do not list brands based on marketing claims or press releases. Every product goes through a rigorous two-week evaluation where our experts use it as their primary device or pouch.
During this period, we push the products to their limits. We test hardware for coil longevity, leak resistance, and battery consistency under heavy daily use.
For nicotine pouches, we evaluate pouch comfort, flavor duration, and the quality of the ingredients used. We also verify that your company follows all legal safety rules and holds the necessary regulatory approvals like PMTA or TPD.
Only brands that prove they are reliable, safe, and offer real value to our readers make it onto the list.