Stoptober lead to a 29% increase in vape starter kit sales during the month of September
The NHS’ Stoptober campaign was a HUGE success, resulting in more UK smokers quitting than ever before. And the reason? Simple: the NHS is now finally pushing vaping as an alternative to smoking – a healthier and far less damaging alternative.
Sales of vape starter kits rose by 29% during September, as a result of the Stoptober campaign, which took place online, on TV, and all over the radio. The goal was to raise awareness about the positives of vaping over smoking – and it seems to have worked.
Speaking to LocalGov, Director of Vape Club Dan Marchant said: “It’s fantastic to see the NHS finally backing vaping as a pathway to quit smoking. The industry has been backing this alternative for a long time, but with the evidence provided by Public Health England, endorsements from the likes of Cancer Research UK and the figures which are produced by Action on Smoking and Health (ASH), there can be no doubt that vaping is the most effective method to give up tobacco.”
Meanwhile, In New York, measures are being put in place to make the lives of vapers all the more difficult. There is a massive difference in attitudes towards vaping in the UK compared to the USA.
In the UK, the NHS is now a firm believer in the technology; the Royal College of Physicians backed a report which started that vaping is 95% safer than smoking. It also championed the technology for its roll on harm reduction through the reduction of exposure to harmful chemicals.
It is bizarre, then, why New York – as well as other parts of the US – are taking such a draconian view of vaping. Even more so when you factor in the reams and reams of new research that is being done on and around vaping that shows its positive effects dramatically outweigh its negatives.
The problem, at least to me, seems to be that people view vaping the same as smoking, that the two are essentially one in the same.
This is a gross underestimation of the power of the technology, however, as it allows people to leave smoking behind for good and work on quitting for good while using a vastly healthier nicotine delivery mechanism.
Excellent work by the NHS, as always.